Oradea Brand / Contest entry
Considered the business card of a city, its brand and, by restraint, its logo, is a very important element of communication. It should represent the core values for which the city is fighting and looks to the future.
Oradea is an extremely tender city in terms of tourism, culture and economy, with a history that its citizens can be proud of. For the project it was suggested a reinterpretation of the old emblem of the city, bringing it up to date in a contemporary language.
Each project starts with a concept, a story, an identity.
URBISON Design & Technology is a Romanian group of professionals engaged in interconnected areas such as architecture, object design, urban design, interior, branding, research, technology.
The aesthetic layer is just the final finishing stage of the design process. First, a functional foundation is established and then a technical solution is proposed. But all these aspects will mandatory be creatively and conceptually synthesized by a thorough study of the social, cultural, psychological and anthropological climate.
Therefore, also considering up-to-date technologies and the economic context, limitations of any kind resulting from the design brief are transformed into benefits for each project.
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